Search Engine Marketing Services

Search Engine Marketing (SEM) is a great tool to kick start your Internet marketing program since it can immediately position your message in the search engine results while you are building your site's relevancy through SEO techniques. Your Internet marketing strategy may depend more on SEM in the first few months and over time more on the positive results of SEO strategies as your website ranking improves.

Good SEM begins with a discussion about determining a set of keywords and keyword phrases that most people would type into a search engine like Google to find the products or services your business offers. If you sell digital cameras, then keywords or phrases related to digital cameras would be a good starting point, e.g. "buy a digital camera", "best digital camera", "digital camera", "digital cameras" and "best prices on digital cameras."

Secondly, research the potential monthly traffic associated with the keywords or phrases that our discussions and research have identified. TruSurge will use several tools that estimate the number of searches per month for keywords. Based on our experience, Google and Yahoo offer tools that provide reliable estimates of overall search volume associated with keywords or phrases.
Once keywords and potential search volume have been researched, TruSurge will help determine if the traffic potential related to the selected keywords and phrases are sufficient for your business needs and identify other related keywords and phrases until we have created a potential audience large enough for your particular business campaign.

When the keyword and audience research phase is complete, TruSurge will help you create ad copy that will attract users that have just searched your targeted keywords. A compelling call to action is often key in getting these potential customers to click your ad, which sends them to a custom designed landing page that matches the call to action and provides the complete details of your value proposal.

A well designed landing page will be simple and straight forward, giving the user an easy path to complete the desired transaction in the most efficient manner possible. This provides benefit to the user and to your business. In many cases, the desired transaction may not be an actual purchase at that moment, perhaps you want the user to complete a contact form so that a sales associate can contact them later, or you may want them to signup for a monthly email newsletter you publish.

Imagine the success you will have converting this person into a customer. In reviewing the process, a person types keywords that we have selected for you to target. This person then reads your ad and chooses to click, then following through on the landing page and completing the desired transaction. That person is a highly qualified lead who is truly interested in your business.